Facebook has announced it will ban Deepfake videos. Deepfake is media that take a person in an existing image or video and replace them with someone else’s likeness using artificial neural networks.
According to a Facebook post, it will remove misleading manipulated media if it has been edited or synthesized in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not say. And if it is the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic.
The policy does not extend to content that is parody or satire, or video that has been edited solely to omit or change the order of words, Bickert said. Facebook also did not clarify what the “ways” are that wouldn’t be obvious to “an average person.”
The new policy has been met with harsh criticism from members of Congress.
“Manipulations can be made through simple technology like Photoshop or through sophisticated tools that use artificial intelligence or “deep learning” techniques to create videos that distort reality – usually called “Deepfakes.” While these videos are still rare on the internet, they present a significant challenge for our industry and society as their use increases.” wrote Monika Bickert in a blog post.
Videos that don’t meet these standards for removal are still qualified for review by one of their independent third-party fact-checkers. If a photo or video is rated false or partly false by a fact-checker, they significantly reduce its distribution in News Feed and reject it if it’s being run as an ad. And critically, people who see it, try to share it, or have already shared it, they will see warnings alerting them that it’s false.
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